Ruby Newell-Legner - 7 Star Service

Testimonials

Ruby teaches you that you need to reflect back to yourself; how you react to others is often a projection of your own issues. The program got everyone involved and was interactive.

Ross HodgkinsonDirector of Football Operations Winnipeg Blue Bombers / Canad Inns Stadium

Ruby is full of energy. She is an excellent presenter and very knowledgeable. She really knows how to keep her audience involved.

Rudy SamplesGuest ServicesMiami Heat / AmericanAirlines Arena

We want our guests to have a fabulous experience when they visit us. The training, Raising the Bar in Guest Relations, is a top priority for us.We want our guests to have a fabulous experience when they visit us. We’re currently investing in many upgrades in the stadium but none of it will matter if our guests don’t feel like they’re being treated according to the gold standard we’re setting. This training, Raising the Bar in Guest Relations, is a top priority for us.

M. Bruce SchulzePresidentDolphin Stadium

It is evident that the training has had a huge impact on our staff, but our fans have enjoyed the biggest benefit. The Ruby Point and The SOFTEN Techniques are all demonstrated as our fans pour into the arena for the Ranger’s game or special event they are attending.

Paul L. PickardManagerThe Aud & Arenas, City of Kitchener

Ruby brings great energy to her training sessions. She gets you thinking about how to better serve your patrons.

Monica HarriganDirector - Ticket Operations, 2008 US OpenUSTA

Ruby is fantastic! She makes you get excited about customer service. I attend her program each year.

Lynzi MichalPremium Client Guest Services CoordinatorScotiabank Place / Ottawa Senators Hockey Club

This has been an excellent addition to the organization and our thought processes – making fans first is essential to growing our business and footprint in Tampa Bay.We are creating better fan and community experiences by applying Ruby’s Cycles of Service™ principles when we conduct public events outside the building- making each player touch with a fan as positive an experience as possible.

Bill WickettExecutive Vice President – CommunicationsTampa Bay Times Forum

Our results from 2003 were positive and beneficial in enhancing our knowledge as managers. The feedback from our Team Members was very positive, because you were able to connect with them, made the training fun, informative and made them feel comfortable.

Bernie DeLuca / Cayce LittleLuxury Suite Manager / Guest ServicesHeinz Field

Ruby very successfully engages her audience. She reminds us of why we do what we do!

Mike McSweeneyGMQualcomm StadiumSan Diego, CA

Ruby is like a mail order bride. We had very high expectations when we found her on the internet…and she totally exceeded them!

Gregg SauterVP of Business Development and MarketingSaskatchewan Roughriders / Mosaic Stadium

It’s a fun, energetic initiative that is easy to implement in your daily routine. I use Cycles of Service™ almost daily for every event.” This has been an excellent addition to the organization and our thought processes – making fans first is essential to growing our business and footprint in Tampa Bay. We are creating better fan and community experiences by applying Ruby’s Cycles of Service™ principles when we conduct public events outside the building- making each player touch with a fan as positive an experience as possible.

Courtney SimonsVice President of Partnership Activation and Suite ServiceTampa Bay Times Forum

Good time had by all and want you to know that we appreciate your involvement. We’re confident that you’re a great fit for our Clubs (and Venues) and look forward to youA good time was had by all. We appreciate your involvement.  We’re looking forward to you adding more NHL (and NFL) teams to your client base.

Jeff MoranderVP, Ticketing StrategyNational Hockey League

Ruby taught us that we now have the ability to make a difference, make memories and that is so rewarding at the end of the day. Just taking a few extra minutes out of your day can really make someone else’s day special and I love that!

Lisa KeethManager of Partnership ActivationSpurs Sports & Entertainment

Ruby’s program is people friendly! She covers all aspects of management styles and creating successful paths.

Archie MossSenior Floor SupervisorLevy Restaurants / AmericanAirlines Arena

Ruby Newell-Legner and 7 Star Service is responsible for laying the ground work of customer service in our building. She has left a big impression on me, as well as the staff in our building.”Ruby Newell-Legner and her 7 Star Service is really the one responsible for laying the ground work of customer service in our building. She has worked with many teams and facilities and understands what fans are looking for. Ruby trains staff in a way that helps them engage to be part of the fan experience. I could go on and on as obviously she has left a big impression on me, as well as the staff in our building.

Phillip HastingsDirector of Arena OperationsOrlando Magic / Amway Arena

7 Star Service training has helped me to now think of the small things that our clients need to make their experience more personal.

Monica KingClient Services ManagerMemphis Grizzlies / FedExForum

Ruby’s program was very focused, informative, and personalized. She delivered it all with humor and energy that kept everyone engaged.

Robert WalkerGeneral ManagerCenterplate MTS Centre

Ruby’s training will allow us to grow in the area of service. She encourages others to genuinely be happy at work by leading by example.

Ashlee JonesHR ManagerMemphis Grizzlies / FedExForum

Ruby’s program was inspirational and entertaining. She delivered customer service in a fun and relaxed atmosphere.

Whitney KrafaDirector of Tennis, 2008 US OpenUSTA

Ruby’s 7 Start Service Culture training will help me to keep my employees motivated and energetic. Very useful information.

Joseph FreitasAssistant Director of OperationsLevy Restaurants / Memphis Grizzlies / FedExForum

Ruby was terrific! We had 15 year employees comment that this was by far the best training sessions that they have attended.”Ruby’s Guest Services training sessions for our event supervisors exceeded our expectations. She did an exceptional job and gave Dolphins Stadium our most informative and fun supervisor training sessions in our stadium’s history.
We are very happy and excited about our partnership with Ruby and how the Guest Services training sessions went for our supervisors. Ruby was able to provide meaningful training methods that kept everyone attentive and interested…they left with a smile and are ready to work with a smile!
Ruby was terrific! We had 15 year employees comment that this was by far the best training sessions that they have attended.

Andrew MajorSr. Director Guest Services and TicketingDolphin Stadium

BC Place’s recent Stadium-wide Guest Relations training with Ruby was an enormous success! The feedback from the participants demonstrated the phenomenal success of the training and some of her great tips and recommendations are already making a difference! BC Place’s recent Stadium-wide Guest Relations training with Ruby Newell-Legner was an enormous success!
Ruby’s presentations left everyone invigorated, empowered and ready to create exceptional guest experiences. The feedback from the participants demonstrated the phenomenal success of the training and some of her great tips and recommendations are already making a difference! We will be excited to have Ruby return to assist in our future training needs and highly recommend her services.

Howard CrosleyGeneral Manager BC PlaceBC Place

While ownerships change and people come and go, you should be proud of the lasting impact you made on the Tampa Bay Lightning and its people. Continued success to you on raising the customer service bar with every organization you deal with.

Ken RenspieBusiness Development Manager at Eco Concept Solutions and Season Ticket MemberTampa Bay Lightning

Ruby’s presentation was a reality check with humor and solutions. I like the money example for time management and how you personalize through your attendance at an event with pictures.

Temple D’AmicoGuest Relations Training ManagerAramark Sports & Entertainment, General Motors PlaceVancouver, BC

Ruby’s presentation was a reality check with humor and solutions. I like the money example for time management and how you personalize through your attendance at an event with pictures.

Temple D’AmicoAramark Sports & Entertainment Guest Relations Training ManagerVancouver Canucks / General Motors Place, Aramark Supervisors

Hopefully everyone will take this information they learned to better communicate and assist their staff to become more effective.

Megan GeorgeEvent ManagerMemphis Grizzlies / FedExForum

Ruby’s session was informative, exciting and refreshing. I like how she related her personal experiences to the business life we operate in.

Barb HenshawExecutive Suites ManagerAramark Sports & Entertainment, General Motors PlaceVancouver, BC

Ruby teaches you that you need to reflect back to yourself; how you react to others is often a projection of your own issues. The program got everyone involved and was interactive.

Ross HodgkinsonDirector of Football Operations Canadian Football League

Ruby’s impact on our organization has been tremendous! We have a small department that has always communicated well, but service has been elevated for sure. Across the organization, having been here a long time, we are best positioned and in the best place to be the absolute BEST!

Kasey SmithSenior Director Community RelationsTampa Bay Times Forum

Ruby helps build a positive customer service culture that promotes a positive fan experience for every visitor. The perspective I gained has influenced my success.”Ruby becomes a trusted advisor throughout the planning, delivery and even after the training initiative is over. She works side by side with you to address the specific needs of individuals, departments and the overall well being of the organization, creating a partnership that truly builds a positive internal customer service culture to promote a positive fan experience for every visitor. Her insight continued to guide us even after we opened the building. Today, her lessons and the perspective I gained working with her have influenced my success as a leader in my new role.

Scott BowmanVP Season Ticket Services & OperationsOrlando Magic / Amway Arena

Ruby‘s Guest Services training sessions for our event supervisors exceeded our expectations. She did an exceptional job and probably gave Dolphin Stadium our most informative and fun supervisor training sessions in our stadium’s history.

Andy MajorSr. Director Guest Services and TicketingDolphins Stadium (currently with the Buffalo Bills)

During Ruby’s session the audience’s faces and attitudes were altogether different. They were enthusiastic and engaged and in fact they were having fun in the process!”From the moment Ruby began her session to her closing remarks the audience’s faces and attitudes were altogether different. They were enthusiastic and engaged through the various team building, leadership and customer service activities Ruby led them through during her presentation and in fact, suffice it to say, they were having fun in the process!
We have seen a difference in the way the staff approaches confrontational situations, the way they address the fans when speaking to them and their usage of the Ruby point to direct fans in the right direction.
We are pleased with our decision to have Ruby teach our staff members the importance of customer service, leadership, and team work as it has made a lasting impression from which we are seeing results. Ruby is definitely a one of a kind who is highly respected by the G…

Neda K. BarrieSenior Executive VP of Business OperationsGolden State Warriors / Oracle Arena

Ruby has the perfect mix of education, information, anecdotes, and humor to keep us all interested and entertained while still teaching us proper techniques of customer service.

Lori PielUsherMellon Arena / Pittsburgh Penguins

The program encourages you and makes you believe that you are capable of changing for the better. We all had a good laugh and learned something.

Dianne FosterBox Office ManagerWinnipeg Blue Bombers / Canad Inns Stadium

Ruby’s training sessions for our event supervisors in 2005 far exceeded our expectations. She did an exceptional job giving Dolphin Stadium our most informative and fun supervisor training sessions in our stadium’s history. We are excited about our partnership with Ruby and look forward to building on the momentum her work has already created.

M. Bruce SchulzeStadium President

Ruby’s program is a great motivator backed up by years of proven experience.

Scott AcklesVP of OperationsBC Lions Football Club

Ruby’s session was informative, exciting and refreshing. I like how she related her personal experiences to the business life we operate in.

Barb HenshawAramark Sports & Entertainment Executive Suites ManagerVancouver Canucks / General Motors Place, Aramark Supervisors

Ruby’s teachings have had a positive impact throughout our organization. It is so great to hear positive feedback from partners who have experienced a greater level of service.

Patrick DuffySenior VP of SalesTampa Bay Times Forum

I have been through several customer service trainings and this was the best organized, most positive, upbeat, educational training EVER! I came not looking forward to hearing the same old trainings as in the past, and instead walked away with great NEW ideas and a positive look at a new season.

Robin Hansen SlaterFan Assistant/SecurityKansas City Chiefs / Arrowhead Stadium

Ruby brings high energy customer service training that sticks with employees.

Kevin BruderPresidentCentennial Management Group, E CenterSalt Lake City, UT

Ruby’s program was a blessed event! I loved being spoken to by Ruby. She’s great and really drives the message home.

Kim PickardSecurity/Crowd ControlCSC / AmericanAirlines Arena

Ruby’s program is uplifting and made our team focus on the big picture. I liked the honesty and finally seeing the entire staff participate.

Jerry MaslowskyVP MarketingWinnipeg Blue Bombers / Canad Inns Stadium

Ruby is a powerfully dynamic speaker. The attendees found her to be both inspiring and motivating. I am confident to say, Ruby will not disappoint.”Ruby surpassed all of my expectations. She proved to be a powerfully dynamic speaker. I found her to be consistently pleasant, tackling all of our staff’s questions with dedication and a smile. Additionally, the staff in attendance found her enthusiasm and commitment to be both inspiring and motivating. I have no doubt that Ruby’s efforts will continue to produce high quality results from our team long after her presentation. I am confident to say, Ruby will not disappoint. She was an absolute delight.

Cary MartinezGuest Services CoordinatorMiami Heat / AmericanAirlines Arena

Ruby is very energetic. She reminded me to refrain from communicating any jadedness or negativity, especially with body language.

Jim MercurioVP, Stadium Operations & SecuritySan Francisco 49ers

Ruby’s program provides a world of information and a wealth of experience.

Dollard CheretGuest Relations SupervisorEdmonton Oilers / Rexall Place

Ruby has had a major impact on me, my department, and the entire organization. We have learned so many things that we can use over many years to come. I continue to put together Cycles of Service™ for our sales initiatives. I also have put together the new hire checklist that has helped organize this very important process.

Ryan BringgerSr. Director of New Business DevelopmentTampa Bay Times Forum

Ruby’s program has made me understand how my actions and voice can affect employees and customers. She gave all our staff a wakeup call.

Mike DeeAsst. Bldg. Services ManagerWings StadiumKalamazoo, MI

The training was excellent, thank you! There were great hints and tips. I really enjoyed Ruby. It was an excellent evening. It reinforced how important it is for us to project a good image and a great experience for the fans.”Ruby is a very positive speaker – encouraging to everyone.
The training was excellent, thank you! There were great hints and tips. I really enjoyed Ruby
It was an excellent evening. It reinforced how important it is for us to project a good image and a great experience for the fans.
This was the best session ever, let’s do it again next year!

Saskatchewan Roughriders / Mosaic Stadium

Ruby brings a passion to customer service that inspires while it teaches new behaviors and attitudes important to our facility.

Howard CrosleyGeneral ManagerBC PlaceVancouver, BC, Canada

Ruby is inspirational, she has put me back on track as to how to have our team work as a unit instead of individually. She was enthusiastic. She reinforced that we all have good qualities.

Lynn SchougSecurity SupervisorEdmonton Oilers / Rexall Place

This is the first training I have been in with over 100 people who were totally attentive and off their Blackberrys!

Lenny LambertSenior Regional Manager, Contemporary Services Corp.National Football LeagueUpper Marlboro, MD

Ruby was insightful and used strong examples.

Elizabeth SnookAramark Senior HRMVancouver Canucks / General Motors Place, Aramark Supervisors

Ruby’s program is applicable and appropriate for more than just security staffing, any entity that interacts with guests on game day can benefit. I especially liked how Ruby demonstrated that small adjustments can be made to change behavior, tone and attitude.

Courtney JeffriesDirector Ticket Services & OperationsThe Oakland RaidersAlameda, CA

Ruby shows a passion for enhancing the fan experience.

Aaron HavilandSr. Director, FacilitiesMiami DolphinsMiami Gardens, FL

Ruby helps an organization think about service from the moment you start recruiting an employee, and to understand that happy and motivated staff deliver the best customer service.

Brian LafeminaVP Club Biz DevelopmentNational Football League

Ruby has a true passion for what she speaks about. She makes you think about the entire experience from driving into the arena to the time you leave.

Michael MorrowSr. Manager New Business Dev. and RetentionHonda Center / Anaheim Ducks

Ruby’s presentation is entertaining and extremely informative. She customizes and personalizes the training and keeps the audience engaged. An expert in her craft, you want Ruby on your team!”Charismatic, energetic, funny, informative, motivational, cheerful, positive – these are the words our staff used to describe Ruby and her training. Ruby’s presentation is entertaining and extremely informative. She customizes and personalizes the training and keeps the audience engaged. Ruby provides you with easy, common sense ideas to enhance your customer service and you will leave the training feeling refreshed and ready to implement all the new things you have learned. An expert in her craft, you want Ruby on your team!

Jimmy EarlAssociate DirectorFrank Erwin Center at University of Texas at Austin

Ruby shows a passion for enhancing the fan experience

Aaron HavilandSr. Director, FacilitiesMiami DolphinsMiami Gardens, FL

I think getting employees all the necessary information about game night activities, the surrounding area, etc., will provide our fans with a better experience overall.

Molly FoltDirector of Ticket Service , Corporate Partnership and MarketingJoe Louis Arena / Detroit Red Wings

After hearing you speak at the Association of Luxury Suite Directors conference in Houston I was impressed to see how you were able to adapt your program toward the specific needs of our facility and staff. It is apparent that you are not only a member of the public speaking industry, but an integral part of the guest services industry as well.

Alison LaniePublic Information and Special Services CoordinatorIndiana Convention Center & RCA Dome (now Lucas Oil Stadium)

Ruby’s program was an enlightening experience, great speaker, great stories, a wonderful presenter.

Alec MacraeGuest Relations SupervisorEdmonton Oilers / Rexall Place

You have quickly become a household name at the Magic. You are well liked and respected. We are better because of you.”I want to thank you for everything you have been doing for our staff. You have quickly become a household name at the Magic. You are well liked and respected. This is something you have earned by being you, being down to earth, being prepared, being open, being genuinely interested in our business and our staff, being practical, being creative and by making Training Fun, informative and time well spent. I appreciate you and all you have brought to our organization. We are better because of you. I look forward to our continued partnership and your help with our transformation as we prepare for 10-10-10.Thank you again.

Audra Hollifield, SPHRVP Human Resources & Administrative ServicesOrlando Magic / Amway Arena

Ruby, thank you! Amazing program. I look forward to working with you very soon. The benefits of what you do are priceless.

Bobby GalloClub Business DevelopmentNational Football League

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