Ruby Newell-Legner - 7 Star Service

The Team

Ruby Newell-Legner, CSP

Customer Satisfaction Expert from Colorado

Founder of RubySpeaks (1994), Ruby Newell-Legner, Certified Speaking Professional, had a singular mission:
To provide the hands-on training employees need to create a more customer-focused work environment where everyone can excel on the job. Over the last decade, she has presented more than 2300 programs in nine countries and has shown tens of thousands of participants how to quickly improve workplace performance.

As an award-winning, customer satisfaction expert who speaks professionally, Ruby is well known for being a “Fan Experience Evangelist.” Whether focusing on internal or external customer service, she works with organizations to build better relationships: from front-line employees to customers, between co-workers and their peers, and from managers to the employees they supervise.

Ruby’s high-impact trainings are based on 25 years as a front-line service provider and facility manager. Her knowledge of customer service best practices in the sports, leisure and entertainment industry is why her clients include:

  • More than 300 park and recreation agencies
  • The guest relations staff for Super Bowl XLI
  • Six Flags Amusement Parks
  • The venues hosting 2010 Olympics
  • Some of the leading zoos & aquariums in the World
  • The guest relations staff for the Grey Cup 2006 and 2013
  • NFL, NHL and NBA venues throughout North America
  • The National Tennis Center and 2008 US Open

Ruby’s most requested topics include:

  • Fan Experience Transformation
  • Leadership Development
  • Frontline Customer Service Training
  • Leadership Development
  • Coaching for Managers and Supervisors

Jackie Fagerstrom

7 Star Service Communications Coordinator

Jackie Fagerstrom’s background helps her to provide top-notch customer service to our clients at 7 Star Service.  As a business owner of a highly successful retail store for over 30 years, she calls on her experience in all aspects of customer service, from how to treat your employees to empower them to create an environment to best serve the customer, to knowing how to make sure that all clients/customers leave with a sense that they are important and are well taken care of.

Jackie understands that even the smallest gesture can make an impression that can last a lifetime.  Her attention to every detail and her love for making a difference in every relationship encounter makes our clients at 7 Star Service happy they have made the choice to partnership with our team.

With that being said, Jackie’s #1 goal is to take care of Ruby. When Ruby is well taken care of she can work closely with the client and not worry about the all the components of a successful event.

Having been raised in Southern California, attending school there and working for The Hearst Corporation, she moved to Northern California to pursue a different career path.  She met her husband of 37 years, had two children and now is a very happy grandmother, living in Northern California and being a remote assistant to Ruby Newell-Legner.  As she puts it, “I have quickly become Ruby’s #1 Fan!”

Ruby welcomed Jackie to the team in July 2015 by way of another speaker who was in one of her Mastermind Groups.  Ruby brought her in and Jackie hit the ground running.  In her first year with Ruby, Ruby was also President of the National Speakers Association along with her already extremely busy schedule.  Let the fun begin!

Jackie is responsible for coordinating the details of Ruby’s speaking and training engagements, handling administrative tasks in the office including processing orders, shipping product, and helping our clients get all the information they need.

She brings with her expertise in the following areas:

  • Building & managing distributors in a multi-million-dollar business
  • Owner & operator of retail store for 30+ years
  • 6+ years in Front Desk Management
  • And her favorite title as “Director of Happiness” at 7 Star Service

You can contact Jackie Fagerstrom, Communications Coordinator aka Director of Happiness at 925-200-5956 or

Jill Bartholomew, CPRP

Professional Development Expert from Chicago area

In January 2007 she joined RubySpeaks, Inc. where she offers her extensive insight as a speaker, trainer and consultant. Before joining the RubySpeaks team, Jill was the Superintendent of Recreation for the 1991 & 2006 National Recreation & Park Association Gold Medal award-winning Homewood-Flossmoor Park District. Jill served Homewood-Flossmoor, a south suburb of Chicago, Illinois in a variety of positions from 1981 – 2006.

As a highly respected leader in the leisure profession, Jill was elected by her peers to serve as Illinois Park & Recreation Association 2002 Chairman of the Board. She has been a Certified Park and Recreation Professional since 1984. With 30 years experience as a park and recreation professional, Jill offers expertise in the following areas:

  • How to become an NRPA Gold Medal Award-Winning Agency
  • How to efficiently oversee operations of outdoor pools, community centers, and sports complexes
  • How to develop, monitor and offer more than 600 successful community programs for all ages annually
  • How to manage $1.5 million dollar budget with only one third of it being tax supported
  • How to effectively mentor staff members to advance in the field

Jill’s most requested programs include:

  • Professional Etiquette: Great Manners are Good for Business
  • Innovative Programming: Brainstorming New Recreation Offerings
  • Employee Development and Succession Planning: How to Mentor Your Staff
  • Customer Service Pet Peeves & How to Eliminate Them
  • Team Building: Developing Your Team to find Synergy and Success
  • Sell Your Staff On It First: Internal Marketing for Supervisors and Front line Staff

To book Jill, call 303-933-9291 or email

Shawn P. DeRosa, Esq.

Risk Management / Aquatics Expert from Massachusetts

Attorney Shawn DeRosa is one of the leading experts in recreational risk management in the nation, with a particular focus on the aquatics industry. Before joining the RubySpeaks team, Shawn gained national recognition as the Northeast Regional Director for the National Recreation and Park Association.

Shawn served as the Aquatics Program Coordinator for the Massachusetts State Forest and Park System where he oversaw 66 aquatic facilities including 38 inland beaches, 6 ocean beaches, and 20 swimming pools.

Internationally recognized for his work in the aquatics industry, Shawn is currently a member of the Adjunct Faculty of Salem State College where he teaches courses in the Recreation & Sport Management curricula. The author of numerous articles on managing risks in the field of recreation, Shawn is a highly-requested speaker who brings his experiences as an attorney and expert witness into the classroom.

In January 2008, Shawn joined RubySpeaks, Inc. where he offers his professional insight as a speaker, trainer and consultant. With over 15 years experience as a park and recreation professional, Shawn offers expertise in the following areas:

  • Practical Risk Management
  • Human Resources
  • Waterfront Facility Management
  • Swimming Pool Operations and Management

Shawn’s most requested programs include:

  • Surviving the Dreaded Deposition
  • Aquatic Risk Management Basics
  • Human Resources 101: Keeping Your Head Above Water
  • Interviewing for Success
  • Resolving Employee Conflicts

To book Shawn, call 303-933-9291 or email