Ruby Newell-Legner - 7 Star Service

Why Ruby?

As the recognized expert in creating amazing fan experiences, Ruby Newell-Legner has helped sports, leisure and entertainment venues around the world

  • enhance fan loyalty
  • improve customer retention
  • improve contracted partner relationships
  • engage employees
  • elevate customer satisfaction ratings
  • increase event attendance and ticket sales

Since 1994, Ruby has consulted with and designed customized training programs for more than 28 professional sports teams from the National Football League (NFL), National Hockey League (NHL), National Basketball Association (NBA), Major League Baseball (MLB), and the Canadian Football League (CFL). No other staff development provider can claim this level of experience. She is a frequent presenter at league meetings where leaders strategize how to enhance every aspect of the fan experience.

From the only 7 star hotel in the world to amusement parks, from stadiums to camp grounds, Ruby has been transforming service at leisure facilities and sports and entertainment venues for decades. As a certified speaking professional, she has presented thousands of programs in more than 22 countries, in person or virtually. She trained guest relations and hospitality staff to enhance the visitor experience at the 2012 Republican National Convention, the 2010 Olympics, Super Bowl XLI, the 2008 US Open (tennis), and the 2006 and 2013 Grey Cup.

With her customized approach to helping organizations meet their biggest challenges, Ruby builds 7 Star Service approaches that work. Her goal is to support and guide leaders in creating a legendary guest experience for every visitor and promoting a work culture where staff members and contracted partners positively engage in the process. The result? Increased loyalty and retention—with employees and fans.

Contact Ruby today to learn how she can help revolutionize the fan experience for your organization.