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Why You Should Treat Your Staff Like You Want Them to Treat Your Fans

At one point in his career, my husband had three bosses in one year. The first boss was his favorite, because she always acknowledged him and made a point to say how much she appreciated his extra efforts. The second boss wasn’t very popular from the beginning, because that guy always (thought he) was right….
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How to SOFTEN Up Your Fans

Do you know customers form 10 impressions of you in the first five seconds? What first impressions are you leaving with them? And more importantly, what perception is your staff leaving with them? Every day we communicate through our gestures, body language, posture, facial expressions and eye contact (or lack thereof). In any industry, it…
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What the Leisure Industry Can Learn from the World’s Most-Admired Company

By now, it should be no surprise that General Electric has been among the world’s most admired companies for years. Why so much success? Because GE develops its people. Although you may think of light bulbs, dishwashers and aircraft turbosuperchargers when you hear the name “GE,” I’ll argue that the New York City-based conglomerate’s greatest…
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