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How to Show Appreciation to Your Fans

As a Fan Experience Expert specializing in the sports and entertainment industry, I know a tremendous fan-centric tool when I see one. Any product or service that increases customer retention,…
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Why You Should Treat Your Staff Like You Want Them to Treat Your Fans

At one point in his career, my husband had three bosses in one year. The first boss was his favorite, because she always acknowledged him and made a point to…
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The Most Important Play Your Team Can Make

In every organization that serves guests on a variety of levels, a handoff of some kind occurs. This is when one employee finishes his responsibilities with a customer and then…
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